WHAT WE DO
There's no doubt that the time for immersive experiences have come, but XR remains difficult to communicate to people who haven't experienced it before. Marketing is one of the biggest challenges facing the growth of the immersive sector, be it across entertainment, education, retail, heritage or enterprise. If XR is to capture mass audiences from different corners of the cultural landscape, then a reimagined promotional language is needed.
We are a new breed of consultancy designed for this challenge, enabling both B2C and B2B clients across the VR, AR & MR landscape to better communicate the value of immersive content.
Routes to market for immersive experiences, including XR product development consultancy and leading insight into immersive audiences;
Marketing strategy for immersive content;
Production of immersive marketing assets.
How We Do It
Our work is all based on research-informed and audience-tested principles, developed through the Centre for Cultural and Creative Industries, our in-house research arm at Bath Spa University.
We operate a dynamic R&D model that bridges academia with industry, running university-funded research into new ways of marketing XR that directly informs our commercial practices, keeping us at the cutting-edge of today's immersive developments.
Thanks to grants from Bristol+Bath Creative R+D, StoryFutures Academy and the South West Creative Technology Network, we have formed innovative promotional strategies, bibles, toolkits and course materials for how immersive experiences can be better marketed to audiences and businesses.
Emphasising not the newness of the technology but the transformation of your state of mind, our approach to marketing XR has proven to boost interest amongst those completely new to this tech by up to 78%.
WHO WE ARE
Based at The Studio, Bath Spa University's enterprise & innovation hub for creative technology, we are a collective of immersive thought-leaders and experience designers, bringing together sector-development research and R&D alongside leading industry expertise from Limina Immersive, storycentral, PastPorte, Raucous and beyond.
Members of our collective co-led the BBC VR Hub's Virtual Reality Libraries Pop-Up Tour, Limina Immersive's industry-leading VR Theatre, the international VR+Kids track at the Children's Media Conference, are industry and research experts for BBC Today, The Guardian, The Economist and Wired, and have produced and consulted on immersive experiences for film, TV, theatre and museums.
We are made up of Marketeers, Creative Producers, Researchers & Academics, Brand & Story Strategists, Creative Technologists, Artists and Theatre Makers.
The Immersive Promotion Bible
Want to understand how your 3D XR worlds can be more magically promoted across 2D digital media? Download your free copy of our Immersive Promotion Bible.
Funded by StoryFutures and based on audience insight, R&D and audience-testing, the Immersive Promotion Bible teaches new promotional strategies for how VR and AR experiences can be better marketed to today's audiences.