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Supported by Innovate UK Edge &

Part of the CIC's Createch 100 ones to watch

Supported by Innovate UK EDGE, who empower innovation-driven businesses to grow at pace, we were voted a CreaTech '100 Ones to Watch' in 2021 by the Creative Industries Council, an annual showcase of innovative UK-based companies working at the intersection of creativity and technology. 

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Augmented Reality Glasses

WHAT WE DO

Immersive Promotion Design is leading the way in the creation of a reimagined promotional language for the immersive sector, one that goes beyond gaming audiences and science-fiction imagery.

 

There's no doubt that the time for immersive tech has come, but their magical qualities of liminality, presence and embodiment make VR & AR difficult to communicate to audiences. We are a new breed of marketing consultancy designed for this problem, supporting immersive creatives and businesses to better evoke what their users will see, do and feel.  

 

As well as helping immersive creators to market their work, we also create immersive campaigns using AR, spatial sound and other creative tech that transport you into the world of a brand. Plus we can offer evaluation support for those looking to develop a more diverse and inclusive immersive audience.

How We Do It

Unlike other digital marketing agencies out there, we specialise in immersive, bringing together the very best of academia and industry. With audience insight and university-led R&D into immersive promotion shaping all our campaigns, we stay at the cutting-edge of today's immersive media developments.

With the help of grants from StoryFutures, we have formed innovative promotional strategies, bibles, toolkits and teaching materials for how immersive experiences can be better marketed to audiences.

Emphasising not the newness of the technology but the transformation of your audience's state of mind, our approach to immersive promotion has proven to boost interest amongst those new to this technology. 

Our latest Campaign

We partnered with the Victoria Art Gallery and the Bath & North East Somerset Council to support the marketing of Myths & Monsters, a new family-friendly exhibition. Linking the worlds of literature, art and myth with some of the very best (and worst!) you could expect to meet, Myths & Monsters features the work of star authors including Axel Scheffler. We worked up an AR trail around the streets of Bath, bringing to life a motley crew of monsters and mythological beasts. 

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Image: Medusa from Beastly Beasts.

Written by John McLay, Illustrated by Martin Brown.

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Who we've worked with 

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Our latest R&D

 

Is it possible to promote the pleasures of VR without putting people in headsets? This was the question at the heart of this latest R&D project, funded by StoryFutures Academy. We partnered with Anagram and produced a research-led set of user-tested marketing materials for Goliath: Playing With Reality, winner of the Grand Jury Prize for Best VR Immersive Work at the 78th Venice International Film Festival.

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Get in touch

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hello@immersivepromotion.com

The Studio

10 Palace Yard Mews

Bath, BA1 2NH

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