Supporting virtual, augmented and immersive creators everywhere to reach new audiences.
With university research and audience insight shaping what we do, our work is about far more than just marketing - we help to build a more diverse audience for immersive media.
What we do
Immersive Promotion Design is leading the way in marketing for the immersive sector.
The time for immersive technologies has finally arrived, but their experiential qualities of liminality, presence and embodiment make VR & AR difficult to communicate to new audiences. We are a new breed of university-led marketing consultancy designed for this challenge, supporting immersive creatives to better evoke what their users will see, do and feel.
Whether you're a VR filmmaker looking to find your audience, an AR developer in need of a stronger marketing strategy, or an XR company seeking a more diverse audience for the future, we offer Marketing & Audience Development, Masterclasses & Training, and R&D.
Immersive Promotion Bible
If the immersive sector is to move beyond engaging early tech adoptors and is to capture broader audiences from across the cultural landscape, then a reimagined promotional language is needed. Read our sector-development Immersive Promotion Bible, funded by StoryFutures Academy.
How we do it
Unlike digital marketing agencies, we are a small consultancy that specialises in immersive media, bringing together the best of university research and creative industry experience.
Based at Bath Spa University and supported by Innovate UK, StoryFutures Academy and The Studio in Bath, our approach to marketing immersive experiences is based on R&D and audience insight.
By emphasising not the newness of the technology but the transformation of state of mind, we have formed innovative promotional strategies, bibles and toolkits for how immersive experiences can be better marketed to today's diverse audiences - not to mention helped countless immersive creatives and businesses to find the widest possible audience for their work. So whatever your project, we'll promote the magic of your immersive content.
Our latest campaign
We produced an Augmented Reality Campus Tour for Bath Spa University, adding a layer of digital magic over the campus in order to encourage its student applicants to see the often hidden opportunities, networks and success stories that define a student’s university experience.
One moment you're transported into a live TV production shoot or a dance rehearsal. The next you're stepping inside a 360 student project and the university's accommodation.
Our latest R&D
Is it truly possible to promote all of the pleasures of being in VR without putting people in headsets?
This was the question at the heart of our latest R&D project, funded by StoryFutures Academy. We partnered with Anagram and produced a set of user-tested R&D marketing materials for Goliath: Playing With Reality, winner of the Grand Jury Prize for Best VR Immersive Work at the 78th Venice International Film Festival.