immersive Promotion Masterclass

Want to learn how your immersive VR or AR experience can be more creatively marketed to a bigger, more diverse audience? Book a place at our one-day online MasterClass aimed at immersive creators and businesses, where you'll gain first-hand insight into our latest R&D and audience insight into new practices of immersive promotion.


Partnering with Limina Immersive, our day-long MasterClasses bring together the best of our cutting-edge R&D and audience insight into immersive promotion and audiences, featuring the latest R&D into AR posters and immersive onboarding led by Raucous and funded by the Bristol+Bath Creative R+D Partnership. Presentation topics include:


  • immersive audience insight 

  • immersive marketing strategy

  • onboarding for VR/AR experiences

  • showcase of our latest immersive marketing campaigns

All of our MasterClasses are informed by our latest university research and R&D, audience insight and user testing, itself funded by the likes of Bristol+Bath Creative R+D, StoryFutures Academy, and Bath Spa University.


Explore the schedule for our next MasterClass below and book your place at this workshop via our Eventbrite link or the button below. Included within your MasterClass booking (£250), you will also receive a copy of our complete 90-page Immersive Promotion Bible, a major piece of sector-development research produced by Dr Matthew Freeman, Catherine Allen, Dinah Lammiman, Alison Norrington and Naomi Smyth, funded by StoryFutures Academy, 2021.


Please do get in touch via the form below or email us at if you have any questions.





Welcome & Introduction

  • Matthew Freeman (Immersive Promotion Design)


Immersive Audiences: Behaviours, Motivations & Values of VR/AR Audiences

  • Matthew Freeman (Immersive Promotion Design)​


Immersive Onboarding: Establishing Expectations for VR/AR Experiences

  • Sharon Clark (Raucous)


Immersive Marketing 1: Visual Strategies for Marketing VR/AR Experiences

  • Matthew Freeman (Immersive Promotion Design)


Immersive Marketing 2: Harnessing AR within Marketing VR/AR Experiences

  • Claire Skelcey (Raucous)


Campaign & R&D Showcase:

  • The Glass Ceiling Games by Story Juice

  • The Founding & The Marshes by Raucous

  • Myths & Monsters by Victoria Art Gallery


Q&A Panel

B O O K   N O W

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The Studio

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Bath, BA1 2NH

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