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Immersive Promotion
Masterclasses & Training

Did you know that uncertainties surrounding marketing and audience development are two of the biggest challenges for the UK immersive sector, according to the 2020 Immersive Entertainment Industry Report? Many audiences are largely unfamiliar with VR and AR, with these technologies still associated with alien worlds and male-dominated gaming platforms. How do you communicate the magic of being immersed?  

Immersive Promotion Design is leading the way in marketing for the immersive sector, tackling this unique challenge by supporting virtual, augmented and immersive creators everywhere to reach new audiences.


With university research and insight shaping what we do, our work is about far more than just marketing – it's about helping to build a bigger, more diverse audience for the future of our immersive landscape.

What we do

In short, we deliver one-day introductory Masterclasses on how to market your immersive experience.

Whether it's for a VR film, an AR game, an immersive theatre production or an XR training or education platform, our one-day Masterclasses cover the basics of how to formulate a marketing strategy for all kinds of immersive experiences. Taking place at Bath Spa University, our Masterclasses will reveal some of the key learnings from our latest campaigns, sharing insights from our funded R&D and audience insight about the kinds of promotion for VR and AR content that goes beyond gaming crowds and science-fiction imagery.

To enquire about our Immersive Promotion Masterclass, please email


Beyond our Masterclasses, we can also run more bespoke training suited to your needs, be it around the role of genre in marketing immersive experiences, how to identify new immersive audiences, innovative approaches to onboarding for immersive content, or how to harness the psychology of immersion in your marketing. To discuss your training needs further, please email


Get in touch

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The Studio at Bath

10 Palace Yard Mews

Bath, BA1 2NH

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