Research & Development
Did you know that uncertainties surrounding marketing and audience development are two of the biggest challenges for the UK immersive sector, according to the 2020 Immersive Entertainment Industry Report? Many audiences are largely unfamiliar with VR and AR, with these technologies still associated with alien worlds and male-dominated gaming platforms. How do you communicate the magic of being immersed?
Immersive Promotion Design is leading the way in marketing for the immersive sector, tackling this unique challenge by supporting virtual, augmented and immersive creators everywhere to reach new audiences.
With university research and insight shaping what we do, our work is about far more than just marketing – it's about helping to build a bigger, more diverse audience for the future of our immersive landscape.
What we do
In short, we conduct leading university-led research into new ways of marketing immersive experiences.
We believe that our key USP - what truly makes different from every other digital marketing agency out there - is that our entire approach to marketing immersive experiences is based on cutting-edge university research, funded R&D and audience insight, bringing together the best of academia and industry.
We have a proven track-record in generating external research funding in this area, with grants from StoryFutures Academy, Bristol+Bath Creative R+D and Bath Spa University. Some of the outputs to have emerged from our recent R&D activity includes: the Immersive Promotion Bible, a beginner's guide to producing marketing campaigns for a range of VR and AR experiences; the Understanding the VR Market in 2021 report, co-written with Catherine Allen, which overviews the current state of play for UK VR headset sales since the pandemic; plus our experiments into marketing virtual reality... without the headset.
We are always keen to hear from creatives, organisations or universities with new research opportunities, so please email firstname.lastname@example.org or get in touch via the form below to arrange a call.