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Mission

We are new breed of university-led marketing consultancy for the immersive sector, supporting VR, AR and immersive creators everywhere to better evoke what their users will see, do and feel.

Marketing remains one of the immersive sector's biggest challenges, with research telling us that many audiences continue to associate VR & AR with far-off alien worlds and male-dominated gaming platforms. And who can blame them: statistically speaking the audience for immersive technology remains comparatively small, and is far from being diverse. If this emerging sector is to capture bigger, more diverse audiences, then a reimagined promotional language is needed.

That's where we come in. Based at Bath Spa University and supported by Innovate UK EDGE, StoryFutures Academy and The Studio, Immersive Promotion Design is leading the way in marketing for immersive experiences, developing new ways of communicating the liminality, presence and embodiment at the heart of these experiences.  We provide marketing & audience development, masterclasses & consultancy, and innovative R&D.

Unlike the other digital marketing agencies out there, we specialise in immersive media, and bring together the best of university research and creative industry experience. We are based at The Studio, Bath Spa University's new enterprise & innovation hub for creative media technology.

 

With university research and audience insight shaping what we do, our approach has been known to boost interest amongst those new to immersive technology by anything up to 78%. We have formed promotional strategies, bibles and toolkits for how immersive experiences can be better marketed to today's audiences - not to mention helped countless immersive creatives to find the widest possible audience for their work. 

 

So whether you're a VR filmmaker looking to build an audience, an AR creator needing engagement, or an XR tech company seeking a more diverse audience for the future, we'll help you to fully promote the magic of your immersive content. About far more than just marketing – our work is about building a bigger, more diverse audience for the future of our dynamic immersive sector.

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