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  • Matthew Freeman

Event: Marketing XR to New Audiences

Join this free talk from ACE IT and StoryFutures, and start strategising market development for your immersive tech product.

Thursday 25 February 2021

12:30 – 13:15 GMT


About this Event Sales of VR headsets went up 350% over the past year as a result of lockdowns. In April -September of 2020, the number of people using Snapchat lenses everyday increased by 37%.

There's no doubt that the time for Immersive Tech has finally come. But how can you engage new users for your 3D XR product when digital media channels are still 2D? How can you begin to compete with tech giants like Oculus and Snapchat?

XR is difficult to communicate to audiences who haven't experienced it before. This used to take place via traditional channels - at exhibitions, gaming festivals and in stores. Now that your potential customer cannot try out the tech first, innovators need to use creative, digital ways to sell XR experiences.

This talk will help you strategise your business growth. You'll receive fantastic insights into your prospective audience. At the end of the event, you'll have new ideas for marketing your XR product to new audiences.

You'll also learn about free product validation and consultation services for your XR business to help develop marketing claims and strategies.

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