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Teaching Immersive Promotion

By Matthew Freeman, Catherine Allen, Dinah Lammiman, Alison Norrington and Naomi Smyth, 2021.

As well as conducting cutting-edge research into new ways of promoting immersive experiences and providing the immersive sector with consultancy and campaigns, we are also interested in developing new ways of teaching immersive promotion to the next generation of immersive creatives and marketers. In 2020 we were awarded a Train the Trainer grant from StoryFutures Academy, which aimed to develop new course materials focused on teaching immersive promotion in UK universities. Explore our video lecture series, workshops and assignment briefs below, which are all open-source and ready to use.

Teaching Resources
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Magical Realism: The Immersive Genre

Magical Realism: The Immersive Genre

15:17
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Communicating Immersion

Communicating Immersion

09:40
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Understanding Immersive Audiences

Understanding Immersive Audiences

07:49
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Harnessing the Immersive After-Effect

Harnessing the Immersive After-Effect

07:06
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Developing an Immersive Promotion Strategy

Developing an Immersive Promotion Strategy

04:00
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The Invited Campaign Walkthrough

The Invited Campaign Walkthrough

05:53
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In Depth: Creating Immersive Promotion - The Invited

In Depth: Creating Immersive Promotion - The Invited

07:49
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VIDEO LECTURES

WORKSHOPS & ASSIGNMENT BRIEFS

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StoryFutures Academy is the UK’s National Centre for Immersive Storytelling run by the National Film and Television School and Royal Holloway, University of London. Funded by UKRI's Audience of the Future fund, StoryFutures develops training and research to ensure the UK workforce is the most skilled in the world in the use of VR/AR/MR. This work was funded by StoryFutures Academy through the Train the Trainer programme (Grant Ref: AH/S003622/1).