Gemini Hand Tracking
By Ultraleap

CREATOR'S STATEMENT

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Ultraleap is on a mission to make digital worlds feel more human, specialising in world-leading hand tracking and haptics technology. They have a team of 150 spread across the world, with locations in Silicon Valley, US and Bristol, UK. Their team includes leading experts in interface design, acoustics, machine learning, and computer vision. The future is a place where infinite worlds are at your fingertips. One where you interact naturally and in 3D. One where you don’t need controllers. Ultraleap was formed when Leap Motion and Ultrahaptics came together. They’ve united the most advanced hand tracking with the only haptic technology that creates the sensation of touch in mid-air.

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Our brief was to support Ultraleap with the web copy for their 2021 product launch of Gemini, billed as the world's most advanced hand tracking, giving users everywhere the power to reach out and make XR work for them. The aim of our copy was to convert Ultraleap’s readers into downloading a brochure and/or getting in touch and downloading Ultraleap's software. All of the below web copy was produced by Matthew Freeman, with Immersive Promotion Design’s research and insight into effective visual and linguistic strategies for communicating the value of immersive technologies informing this work.